Let's talk about something that drives every business owner nuts: scheduling.
Picture this. A potential client emails you: "Hi, I need help with my business marketing strategy. When can we meet to discuss a project?"
You check your calendar and respond: "I have Tuesday at 2pm, Wednesday at 10am, or Friday at 3pm open."
They email back: "Tuesday doesn't work, and I have a meeting Wednesday morning. How about Thursday?"
You: "Thursday I'm booked, but I just had a cancellation for Wednesday at 1pm if that helps."
Them: "Let me check with my business partner and get back to you."
Three days later, they email: "Sorry for the delay! Wednesday at 1pm works. Should we meet at your office?"
You: "Actually, that slot got filled yesterday. I now have Friday at 11am or next Monday at 3pm."
By this point, you've both sent like eight emails about something that should've taken thirty seconds. Meanwhile, you're wondering why booking an appointment feels harder than filing your taxes.
Here's what's really happening when you're stuck in email scheduling hell:
You're doing admin work instead of real work. Every back-and-forth email is time you're not actually serving customers or growing your business.
Opportunities slip away. While you're playing email tag, your potential client might book with someone else who made it easier. Trust me, they hate the back and forth too!
You look disorganized. Even if you're super professional, the endless email chain makes it seem like you don't have your act together. In some cases, people who have never seen these tools before will be impressed at your technological prowess.
Your brain gets fried. Keeping track of who asked for what time and which slots are still available becomes a mental juggling act that nobody signed up for.
Here's the thing about running a service business on Maui, or anywhere for that matter: your time is literally your money. Every minute you spend going back and forth about when someone can come in is a minute you're not making money.
But here's what makes it worse on Maui specifically:
Everyone's busy. Your potential clients are juggling work, family, and probably three side hustles. They want to book with you, but only when it's convenient for them.
You're probably working alone or with a tiny team. Nobody wants to do the back-and-forth email dance, especially you.
Your calendar is probably a mess. Between regular clients, one-offs, travel time, and that thing where you block out lunch but always end up working through it anyway, your availability changes constantly.
Cash flow matters. When someone wants to book, you need to grab them before they change their mind or find someone else.
Sound familiar? Let's fix it.
We've use all of these tools with various types of business of all size. Here's what actually works without making you want to throw your phone in the moana.
What it costs: Free for basic features, $8/month for the good stuff
How it works: You set your available hours, people pick a time that works for them, boom. Done.
The good:
The not-so-good:
Best for: Businesses that want something simple and don't mind paying a few bucks for convenience. Works great for consultations, introductory meetings, or any service where the booking is straightforward.
What it costs: $14/month for the basic plan, but it does a lot
How it works: Like Calendly but with way more bells and whistles
The good:
The not-so-good:
Best for: Businesses that need more than basic scheduling. Think spas, fitness studios, or contractors who offer different services at different rates.
What it costs: Free (if you have Google Workspace, which is $6/month)
How it works: Built right into Google Calendar. You create appointment slots, share the link, people book.
The good:
The not-so-good:
Best for: Solo service providers who want something free and simple. Works for consultants, coaches, or anyone offering straightforward services.
Here's how I'd break it down:
If you're just starting out or have a simple service: Go with Google Calendar appointment slots. It's free and gets the job done. Especially if you are already using Google Workspace.
If you want something reliable and don't mind spending a bit: Calendly is solid. Most people know how to use it, and it just works.
If you have a complex business or want to get paid upfront: Acuity is worth the extra cost. The payment processing alone will probably save you from no-shows.
Whatever tool you pick, here's how to make sure people actually use it:
Make it easy to find. Put the scheduling link everywhere: your website, email signature, Google My Business, social media profiles.
Set realistic availability. Don't offer 6am appointments if you're not actually going to be functional at 6am. People can tell when you're half asleep.
Build in buffer time. If appointments run long or you need travel time between locations, block it out. Your sanity is worth more than cramming in one extra client.
Set boundaries. Decide how far in advance people can book and how late they can cancel. Stick to it.
Test it yourself. Go through the booking process like a customer would. If it's confusing for you, it's definitely confusing for them.
Here's something most people don't realize: if you're thinking about getting a CRM for your business anyway, you might already have your scheduling solution built right in.
What it costs: Free with HubSpot's free CRM (which is actually free forever, not a trial)
How it works: It's basically Calendly but integrated directly with your customer database. People book time with you, and all their info automatically goes into your CRM.
The good:
The not-so-good:
Best for: Businesses that need to track customer relationships, follow up systematically, or have multiple people who need scheduling capabilities. Also perfect if you're already drowning in spreadsheets trying to manage customer info.
The real talk: Most growing service businesses eventually need a CRM anyway. Starting with HubSpot means you're building everything in one place instead of having scheduling in one tool, customer info in another, and your email marketing somewhere else entirely.
If you're at the point where you're thinking "I need to get more organized about tracking my customers," this might be the move. You get scheduling solved AND a system that grows with your business.
Pro tip: Setting up HubSpot properly takes some know-how. The scheduling part is straightforward, but getting the CRM configured to actually work for your specific business? That's where most people get stuck. This is exactly the kind of work we do at Kukui Growth Partners - building out complete HubSpot systems that actually fit how your business operates.
Stop letting scheduling run your life. Pick a tool, set it up this week, and start getting those hours back.
Your time is valuable. Your clients' time is valuable. Everyone wins when booking an appointment doesn't require a PhD in logistics.
Which scheduling headache are you ready to solve first?
Stop letting scheduling run your life. Pick a tool, set it up this week, and start getting those hours back.
Your time is valuable. Your clients' time is valuable. Everyone wins when booking an appointment doesn't require a PhD in logistics.
Which scheduling headache are you ready to solve first?
Using one of these tools and loving it? Or tried one and it didn't work for your business? Hit me up and let me know. Always looking to understand what's actually working for local businesses.