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Service

A brand people remember.

A clear, distinctive identity system that makes your company instantly recognizable and easy to trust.

4 to 6 weeksFixed scopeFor new & rebranding teams
BRAND · IDENTITY · VOICE
meridian-service-detail-example
The idea
Your brand isn't your logo. It's how people feel when they meet you.

Explain the thinking behind this service in two or three plain sentences. What problem it solves, and the shift the client experiences.

Keep it about them — the clarity, confidence, or momentum they walk away with.

What it is — and isn't

Two cards, side by side.

Use this paired layout to set expectations — what's included versus what's out of scope.

What's included

List the concrete deliverables in plain language so buyers know exactly what they get.

Logo system, type and color, voice and messaging, and a simple guidelines doc.

What it's not

Set expectations by naming what's out of scope, so the right clients self-select.

Not a quick logo refresh, and not a full website build (that's a separate service).

Who it's for

Who this is for.

A short framing line about the kind of client this service fits best.

  • You're launching something new and need to look credible fast
  • Your current brand no longer matches where the company is going
  • Your team can't keep your look consistent across channels
  • You're raising, hiring, or entering a new market
  • You want one clear system instead of a pile of one-off files
  • You care about the details as much as we do

It's probably not for you if

  • Teams looking for the cheapest possible logo
  • Projects with no decision-maker available
  • Anyone wanting design-by-committee with no clear owner
What you get

What you walk away with.

01

A complete identity system

Logo, type, color, and the rules that keep them consistent everywhere.

02

A clear voice

Messaging and tone so everything you write sounds like you.

03

Guidelines your team can use

A simple, practical doc so anyone can apply the brand correctly.

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The payoff
Look like the company you're becoming.
— A line that captures the outcome
What's included

The building blocks.

The core pieces of this service, each explained in a sentence.

Logo system
primary, secondary, and mark

A flexible set of marks that work everywhere, from favicon to billboard.

Identity
Typography
a clear type system

Typefaces and a scale that keep everything legible and on-brand.

System
Color
a considered palette

A palette with the rules and contrast you need to use it confidently.

System
Voice
how you sound

Messaging and tone so your words match your look.

Voice

Add or remove cards freely — the grid reflows. Edit every field in the editor.

The process

How the work unfolds.

The same clear steps on every engagement, so you always know what's next.

DiscoverGoals, audience, and what makes you you.
DefineDirection, scope, and what success looks like.
DesignWe craft and refine the system together.
BuildFinal, production-ready files.
HandoffGuidelines and a walkthrough for your team.
Options

Tiered option cards.

Starter

Essentials

Logo, core type and color, and a one-page guideline.

Entry point
PopularStandard

Identity System

Full mark system, type, color, and a complete guidelines doc.

Most popular
Complete

Brand + Voice

Everything in Identity, plus messaging, voice, and templates.

Most thorough

Pricing on request. Every engagement includes a kickoff, working sessions, and a clean handoff.

The extra
The handoff
made
to
last

Use this quiet, premium section to highlight one thing that sets your work apart — an artifact, a guarantee, an ongoing touch.

Keep it human and specific. It's the detail people remember.

Let's begin

Ready to start?

Tell us about your company and what you're working toward. We'll suggest the right starting point.

Most projects start within 2–3 weeks